Embrace yourself in the pure love of pure linen bedding: 5 reasons to say ooh yes!

Our new pure linen bedding collection of duvet covers, fitted sheets and pillowcases is named ooh noo basics. Not because we were short on ideas, but because we are tall on our desire to be the brand you wake up next to in the morning. And while for many, the word “basic” may mean “boring”, “common” or “generic”, for us it conveys something simple and fundamental, something that goes without saying. The thing you must have to start your day the right way or to feel good in your skin. And that is precisely what we are all about at ooh noo.

But why pure linen in solid colours?

Good question, good question. The simplest answer is: because we absolutely love linen and we want it to work with any bedroom decor. That said, we realise that you might need a few more reasons before you invest in such a purchase (though we’re not sure why … ), so here are our top 5 reasons why you will want our linen bedsheets in your life NOW:

Reason #1: Our linen bedding is from one of the most natural fabrics on the planet.

Linen comes from the highly prized flax plant, Linum usitatissimum, one of the oldest cultivated plants known. In fact, flax fibres have been found dating back to 30,000 years ago. Flax is an eco-responsible crop that grows heartily under sustainable conditions in Europe with no irrigation, typically without pesticides and can be woven into fabric using little or no harsh chemicals. It is also the only plant fibre originating on the European continent. Say ooh yes to natural living and  sustainability!

Flax flowers come in white and blue. By Franz Eugen Köhler, Köhler's Medizinal-Pflanzen (List of Koehler Images) [Public domain], via Wikimedia Commons

Reason #2: Our linen bedding is durable and stands up to rough treatment.

Linen’s long fibres are what make it known for its strength. Numerous specimens of ancient linen have been found, attesting to its imperviousness to insects, mould, bacteria, you name it. If you have children, especially babies, then you also know that your baby bedding has to withstand countless washings thanks to every little accident that can come along – and we know there are plenty! Say ooh yes to durability!

Flax before processing into linen fibres. Behind is a handwoven linen sheet.

Reason # 3: Our linen bedding gets softer with every washing.

OK, we admit, when you take your linen sheets out of the package, you might question us on this point. While it’s true that some weaves of linen for other uses can feel like burlap, our ooh noo basics bedding collection is made from a finer weave, producing a softer knap. Still, you might find it needs a little “breaking in”. Trust us, toss your new bedding in your washer and dryer before you put it on your bed (no need to iron it!) and you’ll be rewarded for the extra effort. And with each wash, it will continue to reward you, becoming softer every time. Say ooh yes to the softest bedding ever!

Reason #4: You will sleep better in our linen bedding.

Are you the type who shifts your feet while you sleep looking for the cooler part of the bed? Are you likewise always cold in the winter? Linen fibres have the uncanny ability to keep you warm in winter and cool in the summer. Our ooh noo basics linen bedding breathes even better than cotton, so it stays cooler next to your skin. And because it can absorb nearly 20% of its weight in water before even seeming the slightest bit damp, it serves to wick away moisture from your skin which is partly how it keeps you so cool in the summer. Say ooh yes to natural air conditioning and a good night’s sleep!

Reason #5: Our linen bedding comes in Pure White and Slate Blue to match any decor in every size that you need.

Flax flowers are white or blue, thus it was an obvious choice to make our bedding in Pure White and Slate Blue colours. Both colours also work well with the rest of our collection. Remember? We’re all about mixing and matching!
White linen is a synonym for classic looks, purity, wholesomeness, a colour favoured even by the ancient Egyptians, who often also painted flax flowers on the walls of their temples. Slate Blue conveys knowledge, the colour of the sky and the sea.
By offering these two basic colours without printed patterns, we can also offer you bedding in more sizes. Yes! That means you can indulge in duvet covers and fitted sheets for your adult bed, whether it is Full, Double, Queen, King and California King. No more need to buy two single duvet covers and pass them off as a double on your bed. Now you truly can have it all and outfit all the beds in your family with our new ooh noo basics collection. Say ooh yes to bigger sizes in white and blue!

Check out our all of our pure linen bedding and order your set today.