The Shape of Play: The Design Behind ooh noo Toys

Discover the design behind ooh noo toys, where familiar shapes are reimagined through simple lines and carefully considered details. From a moon-shaped doll pram to a rocking horse and playful animal faces, see how thoughtful design gives each toy its own distinctive character.

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Behind the Design
ooh noo
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A Change of Stripes

A classic stripe, two colour combinations. Stripe Duo reversible cotton bedding brings a fresh perspective to bedroom styling, with blue-and-white and yellow-and-white stripes to suit different interiors.

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Family Living
ooh noo
273 views

The Very Important Business of Playing

Simple wooden toys, very important deliveries and little passengers with places to be. Discover how everyday play gives children room to imagine, explore and make their own plans.

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Play & Development
ooh noo
331 views

The Foundation of a Calm Bedroom

Bedding is one of the essential layers that defines the feeling of a bedroom. Through natural materials, thoughtful textures, and timeless design, it creates a calm foundation for a space that feels balanced, personal, and lasting.

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Behind the Design
ooh noo
785 views

Buttons: A Signature ooh noo Design

Buttons is one of ooh noo’s most recognisable bedding collections. Discover how organic hand-painted dots, natural linen, and timeless design come together to create a calm and beautifully considered children’s room.

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Behind the Design
ooh noo
770 views

A Little House for Big Dreamers

A thoughtfully designed children's bed becomes much more than a place to sleep. Discover how a low floor bed, natural wood, and a soft cotton canopy support independence, imagination, and everyday childhood through timeless design.

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Nursery & Kids Interiors
ooh noo
476 views

Celebrating Design That Lasts

Design at ooh noo is about creating timeless objects that feel meaningful in everyday childhood. Through thoughtful forms, natural materials, and carefully considered details, each piece is designed to inspire imagination, support play, and become part of family memories.

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Behind the Design
ooh noo
753 views

The Beauty of Free Play

Free play gives children the freedom to explore, imagine, and learn in their own way. Through simple objects and open-ended play, they build creativity, confidence, and a deeper understanding of the world—one small discovery at a time.

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Play & Development
ooh noo
1008 views

The Quiet Value of Wooden Toys

Wooden toys offer a quiet, timeless approach to play. With their natural textures and simple forms, they invite children into open-ended exploration, where imagination leads the way. They become part of everyday childhood moments, supporting focus, creativity, and a slower rhythm of play.

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Nursery & Kids Interiors
ooh noo
663 views

A World of Make-Believe

Role play is a natural part of childhood where imagination and everyday life gently overlap. Through simple objects and familiar actions, children explore the world, create stories, and make sense of what they see around them. It is a quiet, open-ended form of play that grows with the child.

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Play & Development
ooh noo
1064 views
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