1. WE ADULTS SPEND AN AVERAGE OF 1/3 OF OUR TIME IN BED (IF WE’RE LUCKY!)

Babies and children spend even more. If you are concerned about the quality of the clothes you and your children wear, then you should be just as concerned – if not more – about the quality of your bedding. Because, really, who wants to spend so many hours of one’s day breathing in toxins in one’s bedroom? We’re exposed to enough of that already, right?

2. YOU’LL SLEEP BETTER, YOUR CHILDREN WILL SLEEP BETTER

People talk a lot about how much sleep, but even more important is the quality of that sleep. Linen whisks away moisture, meaning that it can absorb water to up to 20% of its weight and still feel dry to the touch. So whether it’s cold or warm outside, your linen bedding is working hard to keep your body at a comfortable temperature while you – or your children – sleep.  And let’s face it, if your children are sleeping better, so will you.

3. IT’S BETTER FOR THE ENVIRONMENT

Just what is it that makes linen better for the environment, you ask? Well, there are many reasons for that, they have to do with how flax is grown (without pesticides, it’s a crop that replenishes the soil, it needs no additional irrigation), how linen fabric is produced and where it is produced (over 80% of the world’s flax linen is grown in Europe).

4. IT’S AN INVESTMENT FOR YEARS TO COME

Can we do some maths here? A set of linen bedding can cost just as little as pennies a day if you calculate the amount of time that you will be able to love and cherish your bed linens. If you buy two sets and rotate them each week, they’ll last even longer.

5. IT GETS SOFTER THE MORE YOU USE IT

The fibres in linen fabric are long and durable. When linen fibres get wet, they retain their shape.