In the summer months, you might notice that the stores are filled with linen clothing. Linen dresses for women, even linen suits for men. That it’s a preferred fabric for hot weather already gives us a clue about its special properties. Did you know that those qualities make it also a perfect choice for bedding and not just in the summer?
In this series, we’ll be showing you our top 5 reasons to love linen bedding.


Linen fabric is special because of the way it is grown, harvested, processed and cared for. It comes from one of the oldest cultivated plants known to man, the highly prized flax, Linum usitatissimum. In fact, flax fibres have been found dating back to 36,000 years ago. It’s also the only plant fibre originating on the European continent. Flax is an eco-responsible crop that grows heartily under sustainable conditions across northern Europe with no irrigation, typically without pesticides and can be woven into fabric using little or no harsh chemicals.


The resulting fabric is truly a dream. It’s hypo-allergenic and anti-bacterial. It’s supple. It’s sturdy. It’s texture is slightly knobby, yet feels soothing to the hand, inviting us to touch it. Our skin always shows us that it’s worth it. It’s our body’s way of saying “ooh yes” to natural living and sustainability!


Our pure linen bedding collection of duvet covers, fitted sheets and pillowcases is named ooh noo basics. Not because we were short on ideas, but because we are tall on our desire to be the brand you wake up next to in the morning. And while for many, the word “basic” may mean “boring”, “common” or “generic”, for us it conveys something simple and fundamental, something that goes without saying. The thing you must have to start your day the right way or to feel good in your skin. And that is precisely what we are all about at ooh noo.

More reasons coming soon in future posts …